Coldplay Magazine Advert

This magazine advert shows the band in the top half of the advert which links in with Goodwin's theory that a band must be shown as often as they can so the fans can recognise the band, this will make them instantly interested in the advert as they will see the famous band. The bottom half of the advert has all the information about the album, there is the band's name first so people will recognise the famous name. This is followed by the album name and the release date which people will read after being drawn in by the famous band name. The album cover is put next to all the writing so the reader's can see the album they will want to buy. The colour scheme is a simple black and white, this linked in with the album cover connotes that the band may be looking for a digital/techno feel to their new album. This is not the genre Coldplay are famous for which could therefore attract people who like digital/techno music. (Written by Liam)

The Killers Magazine Advert

This magazine advert of The Killer's album 'Sam's Town' shows all four of the band members, this is done so the band can be seen and possibly get their faces more famous. The band are also in more formal clothes despite the genre their music is in. The black and white effect links in with the actual album cover as that is also in black and white. The name of the band 'The Killers' is put large across the top of the advert and looks like it is up in lights which shows the band are already famous. The name of the album they are trying to sell 'Sam's Town' is also put in large letters but is in a brighter colour so it will draw the reader's eyes. Two of the band's hits is put in bold under the picture in red over a black background so people will hopefully see that they like them songs so may like the rest of the album. The red bar at the bottom of the advert shows the release date in bold so the reader's eyes will all be drawn to it. Lastly, the picture of the album cover is on the advert so the fans can see what they will need to buy. (Written by Liam)

Change To Ending

The original ending the group agreed on was a suicidal jump scene from the roof of Ashton Under-Lyne Arcades. Although, when we were set to film we were aproached by security of the building explaining how we needed permission to film there. They explained that this could take upto three weeks and as time was a limiting factor for the production of the video, we decided to scrap the idea and move to a less dramatic ending of the protagonist sat under a tree or on a bench with his girlfriend fading to a shot of her with her new boyfriend. This will not need permission as it will be in a public area.

Written By Sam

Original Mr Brightside video

When we decided on using Mr. Brightside as our song of choice, we uploaded the produced version of the Killers video. After some research, we found an original version of the video which contains no narrative at all, and is purely a black and white performance of the band itself in a studio performing the song. The video seems more of a demo of the song, and incorporates basic close ups of the band. The lighting is basic in that it is only used to illuminate band members for short periods of time, although ambient lighting is used to keep lighing on set. The video occasionally switches from the black and white scheme to a negative colour scheme.



Posted by Sam

Current Filming progress

As we came to a decision to change the basic layout of our music video we have had to re shoot much of our footage. We have edited the first 30 seconds of the music video together and are ready to add our master footage of the protagonist performing the lyrics of the song smartly dressed with narrative cuts in the lip syncing performance.

Written by Katie

Use of technology

During our time filming we have used many different pieces of technology including the apple mac computers to create our blogs and also to edit together our music video, also we have used video cameras and still shot cameras to take still images of locations of filming for example also a video camera to record the footage for our music video.

Other technology that we have used has been Youtube. We used Youtube to watch many different music videos during our planning stage of our own music video to gain ideas or what a pop narrative music video contains. We also used Youtube to demonstrate our ideas such as our use of the video ''bitter sweet symphony'' by the verve to demonstrate our idea of the protagonist walking down a street with the public walking past him and barging into him which we used in our music video Mr. Brightisde.

One Main piece of technology which we used constantly is google search engine. we used google to do our planning for the music video and also to create a blog and keep it up to date. Google was also used to keep in contact with our teachers to receive homework and tasks that needed to be completed.

We also used the studio to create master shots of the protagonist performing, in the studio we used the complex professional cameras with the spot lights to create a professional effect

Written by Katie

Magazine Advert analysis

This Magazine advert is for Ne-Yo advertising his new single MAD which is from the album ''year of the gentleman''

The way Ne-Yo is dressed in this advertisement portrays the name of the album ''year of the gentleman'' as he is dressed in a smart suit which can relate to the stereotype of a rich, middle class, successful gentleman.

Ne-Yo is the main attraction in this advertisement as the background and things around him are blurred and out of focus this is known as shallow depth of field, which draws all of our attention to Ne-Yo and uses his celebrity status to gain attention.

The Target audience for this poster advertisement is teenage girls as the song ''MAD'' is a love song about a struggling relationship and the arguments the couple have but regret. Many young girls could relate to this song as its stereotypical.

Written by Katie