Coldplay Magazine Advert

This magazine advert shows the band in the top half of the advert which links in with Goodwin's theory that a band must be shown as often as they can so the fans can recognise the band, this will make them instantly interested in the advert as they will see the famous band. The bottom half of the advert has all the information about the album, there is the band's name first so people will recognise the famous name. This is followed by the album name and the release date which people will read after being drawn in by the famous band name. The album cover is put next to all the writing so the reader's can see the album they will want to buy. The colour scheme is a simple black and white, this linked in with the album cover connotes that the band may be looking for a digital/techno feel to their new album. This is not the genre Coldplay are famous for which could therefore attract people who like digital/techno music. (Written by Liam)