Evaluation Question

How effective is the combination of your main product and the ancillary texts?

The ancillary texts support the main product by attracting audiences with the same or similar features as the main product. For example, both the music video ancillary texts include the protagonist of the video wearing a suit. Obviously this reoccurring theme isn’t by coincidental, and helps establish a clear link between the video and ancillary texts.

For the magazine advert, we decided to stick to the same font as would have been used by The Killers if they were to create it. Although, where The Killers used a silhouette of a woman with a block colour background, we decided that it would be more suitable to include a picture of the protagonist instead, as this is common among pop artists.

The CD cover kept the same image of the protagonist as the magazine cover, although this time incorporated a magenta colour scheme. This was in keep more with the original album cover although instead of a silhouette of a woman on a block background, we used more of a generally black background, hinting at magenta in corners and trough the image of the protagonist. Also, we made the font script like as we felt that the link between this and the glitzy Killers font gave the album a showbiz type feel upon viewing.

The main combination between the main product and ancillary texts is that both involve the protagonist, and both involve him in the suit. Although the narrative to the video doesn’t link to the ancillary texts clearly, the studio work helped give the main product more of a produced feel, which links more obviously to the ancillary texts with block colours, the suit and the microphone that can be viewed on all three.

Written By Sam